Social Media has been a frontier that has always been ripe for marketing opportunities. While many companies’ digital marketing efforts are centered mostly on blogs and websites a lot of other businesses use more social media tools such as streaming video and online photo sites to try and engage more potential customers and clients who also use these sites for documenting and broadcasting details about their lives to their followers online. These social media-savvy companies utilize the latest features in sites such as Facebook™, Twitter™, and Instagram™ to reach more visitors and convert them into followers and customers such as live-streaming product launches and special events or posting photos of new products to tease their followers and keep them coming back.
One of the latest features that social media sites like Instagram™ have implemented is the use of Stories: this feature allows users to post photos and videos that vanish after 24 hours. These temporary videos won’t appear on your profile grid or in the main Instagram™ feed. Furthermore, users can add “stickers” to the photos and videos appearing in their stories: these are overlays that you can use to display a hashtag, ask a question, get viewer feedback (via polls and emoji sliders), and count down to a specific date, day, and time.
The latest of these stickers is the “Order” sticker: represented by a dollar sign and the word “ORDER” beside it. For now it is unclear how this sticker will ultimately be used although many marketing pundits are suggesting that the sticker may be used for bridging the gap between viewing an item and actually ordering it directly from within the stories. The sticker might also allow users to pay for the featured product in some way. It is important to note that the capability of shopping in stories has been available since last year.
So is the “Order” sticker a “Yay” or “Nay?” From a marketing standpoint it would certainly be an added convenience for companies using Instagram™ by making their products accessible to customers and making it easy for them to purchase said products online all without even having to leave the app. On the other hand, it may be redundant as the app already has a “checkout” feature which allows for purchases within the app. For now though there is no word on whether your company will eventually be able to implement and add the sticker to your stories, and it seems to be more of an experiment than anything else.In the meantime, explore our other digital marketing options such as Search Engine Optimization, PPC Management, Social Media Marketing, Web Development, Content Creation Services, and Video Marketing Services from Brand The Globe. Contact us online for an expert Instagram Marketing Specialist to help you grow your presence and business.